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Product Launches
My experience with product launches ranges from collaboration and conceptualizing to graphic and production design and deeper into creative direction on commercial video/photo shoots and agency integration.
Raptis R-T6 Hype Commercial
Concept / Creative Direction
Agency Collaboration & Execution
Goal: Step away from traditional "infomercial" style launch videos in order to create advanced interest in the launch and the brand.
Launch Assets
Tire Renderings
Coordination with tire and wheel manufacturers / 3D Rendering Coordination with ATD and All Agency partners. Creating stunning renderings from provided STP files utilizing Keyshot Pro and Adobe Photoshop.
Marketing Charters,
Design, and Agency Collaboration
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Creation of a Marketing Charters as guides for internal use as well as Agency brand/creative direction. All assets, needs, and timelines are outlined for launch deliverables.
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Design execution and collaboration with Marketing Agencies with Creative Direction to keep within our brand standards and marketing KPIs.
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Coordination of asset translations for international distribution.
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