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Product Launches

My experience with product launches ranges from collaboration and conceptualizing to graphic and production design and deeper into creative direction on commercial video/photo shoots and agency integration.

Raptis R-T6 Hype Commercial

Concept / Creative Direction
Agency Collaboration & Execution
Goal: Step away from traditional "infomercial" style launch videos to create advanced interest in the launch.

Launch Assets

Tire Renderings
Coordination with manufacturers / 3D Rendering
Coordination with ATD and All Agency partners

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Marketing Charters, 
Design, and Agency Collaboration

  • Creation of a Marketing Charters as guides for internal use as well as Agency brand/creative direction. All assets, needs, and timelines are outlined for launch deliverables.

  • Design execution and collaboration with Marketing Agencies with Creative Direction to keep within our brand standards and marketing KPIs.

  • Coordination of asset translations for international distribution.

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