Hello

Crafting the Creative, because it's what I do.
And this starts at the basics... communication is key to everything, the foundation of marketing. How to properly construct and build design files is a stepping stone that I have used to lead my thought process on branding, marketing, and campaign development. Perfections in the process lead to progress and profits.
With a rich background in graphic design and branding, I have spearheaded the development of high-impact advertising materials that resonate with audiences and bolster brand identities. My creative vision has been instrumental in orchestrating successful marketing initiatives and ensuring consistent and engaging communication across all channels. The culmination of these experiences is a deep-seated knowledge of branding, digital marketing, and creating cohesive brand experiences that resonate with our audiences and leaves a lasting impact.

At American Tire Distributors, brand elevation was not just my job—it was my craft with Hercules, Ironman, and Dynatrac Tires. Specializing in creative direction, brand management, and graphic design, I've spent the past 4+ years meticulously carving out market niches for ATD's proprietary tire brands. My role as Creative Manager involved steering brand narratives and forging robust digital footprints across multiple platforms while coordinating with Marketing and Social Media Agencies. My focus is on elevating brands like Hercules Tires and Ironman Tires through compelling visual marketing strategies with robust online and direct marketing content.

A Creative Manager / Senior Graphic Designer who believes in checking to make sure the monitor is plugged in before calling tech support. I have worked on projects with prominent companies such as Hercules Tires, Ironman Tires, iHeart Media, Carolina Panthers, Atlanta Falcons, Mars / M&M’s Corporation, and Planet Fitness.

I am Husband to an amazing wife, Father to a brilliant son, an automotive enthusiast of many perspectives, a former Pit Crew in auto racing, a fan of American Football, Baseball and a rising fan of Football (Soccer), a tent camper and glamper rolled into one and I enjoy the artistry, craft, time and effort there-of in most everything in life.